名词
1. （引人注意或关注的）噱头，花招
A gimmick is an unusual and unnecessary feature or action whose purpose is to attract attention or publicity.
1. any clever maneuver
e.g. he would stoop to any device to win a point
it was a great sales gimmick
a cheap promotions gimmick for greedy businessmen
2. something unspecified whose name is either forgotten or not known
e.g. she eased the ball-shaped doodad back into its socket
there may be some great new gizmo around the corner that you will want to use
Synonym: doodaddoohickeydoojiggergizmogismogubbinsthingamabobthingumabobthingmabobthingamajigthingumajigthingmajigthingummywhatchamacallitwhatchamacallumwhatsiswidget
3. a drawback or difficulty that is not readily evident
e.g. it sounds good but what's the catch?
Synonym: catch