loss leader是什么意思

loss leader

为招揽顾客而削本出售的商品

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loss leaders

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网络解释

1. 亏本出售商品;损失领导物,吸引商品:loss 损失;亏蚀 | loss leader 亏本出售商品;损失领导物,吸引商品 | mail order 邮购

2. 亏本出售的商品:中央銀行 central bank | 虧本出售的商品 loss leader | 雙重稅 carbon tax

3. 特价商品,亏损大项:long-term finance 长期资金融通. | loss leader 特价商品,亏损大项 | loss of profits insurance 收益损失保险.

4. 为招揽顾客而削本出售的商品:灰常劲爆的低价商品doorbuster deals | 为招揽顾客而削本出售的商品loss leader | 一件主打的商品a featured article of merchandise

词典解释


1. (为吸引顾客而)亏本出售的商品
A loss leader is an item that is sold at such a low price that it makes a loss in the hope that customers will be attracted by it and buy other goods at the same shop.

英英释义

noun


1. a featured article of merchandise sold at a loss in order to draw customers

Synonym: drawing cardleader

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