Amazon was founded on July 16, 1995, primarily as an online bookstore. Bezos recognized the immense potential and unique characteristics of the internet: why would anyone go out to a physical bookstore when they could browse collections in their pajamas from the comfort of home?
Amazon's original plan was to achieve profitability within four to five years. During the dot-com bubble of 20xx, Amazon's steady growth strategy turned it into a remarkable success story. While many internet companies in the 1990s grew rapidly only to collapse when the bubble burst, Amazon's conservative and slow-paced approach—which shareholders had previously criticized—allowed it to survive and remain profitable. By the fourth quarter of 20xx, Amazon reported a net profit of approximately $5 million, a figure that grew to over $300 million by 20xx.