A merchant operated a stationery store on a street, primarily selling notebooks and paper products. With several schools and government offices nearby, his business was consistently thriving.
However, the onset of the rainy season disrupted this stability. Floodwater rushed into the store, soaking most of the inventory and nearly wiping out his entire capital. Undeterred, he borrowed money to restock once the rain stopped. But just a few days later, heavy downpours returned, submerging his new stock once again.
While his employees frantically tried to save the paper, he silently pushed open the door and disappeared into the rain. A few days later, he sold the storefront. Many assumed he had failed completely. Yet, shortly after, he reopened elsewhere on the same street, still selling paper products. People mocked him for stumbling at the same hurdle. When the rainy season arrived again the following year, people were astonished to find that while other stationery stores on the street suffered severe flood damage, his store remained safe and sound. Moreover, his sales surged several times during that period, quickly recovering his previous losses and turning a profit.
In reality, during that heavy rain, he had walked the entire street, identified the highest ground, and leased a shopfront there at a premium price. It was this flood-proof elevated location that enabled his remarkable comeback.