Initially, the boxed meal business served only as a stepping stone and a way to introduce Jiexing Company to the outside world.
After returning from studies in Switzerland, Zhang Huan entered the boxed meal industry, which might seem like an underutilization of talent. However, he insisted on applying five-star hotel catering standards to the business. He carefully selected green and safe ingredients and adopted advanced Japanese packaging techniques to ensure containers were leak-proof and environmentally friendly. This high standard approach helped the company build a strong reputation in its early stage. Today, Jiexing not only provides boxed meals but also undertakes catering services for large exhibitions, buffet banquets, and cold meal events.
As the business continued to expand, company profits grew steadily, reaching millions annually. At the same time, the provincial Department of Commerce and the Communist Youth League encouraged young entrepreneurs to learn from this successful experience.
Zhang Huan believes that in the early stages of entrepreneurship, one should remain practical, focus on doing the present tasks well, and build progress step by step through attention to detail.
His partner Gao Peng stated that every seemingly simple boxed meal is part of the accumulation of a larger enterprise, and it is these small foundations that build a great business in the future.